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Alfie Madden Independent SEO Consultant
SEO that works hard to deliver
SEO can be a powerful investment for getting your business seen. But to be impactful, it needs to be done right, by a dependable provider. It should be strategic, not aimless, focused on increasing visibility in the right places.
With my SEO services, I'm all about delivering results that matter. I focus on what's most important to your business, working closely with you to increase your search visibility with clear priorities.
Whether it's management, auditing, or consultancy, I'm an experienced SEO consultant that works hard to deliver.
My SEO services
Technical SEO
Find and fix every technical issue holding your website back from stronger search performance.
Content SEO
Content written to align with search intent, building relevance around the searches you want to get seen for.
Managed SEO
End-to-end SEO managed for you, helping you get seen in search without the time or in-house expertise.
SEO Consultancy
Clear, specialist support to help you overcome challenges, make better decisions, and move your strategy forward.
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SEO Audits
Uncover what's holding your search visibility back with clear, actionable audits focused on identifying real problems.
AI SEO
Increase your visibility in AI search with an SEO strategy focused on generative features and models.
An independent SEO consultant you can trust
SEO is a long-term strategy, but unfortunately there are providers out there that use that excuse for far too long. For the best chance of a return, you need to work with a provider you can trust.
As a UK-based SEO consultant truly passionate about what I do, I'm committed to delivering SEO that gives you confidence. From day one, you can trust me to be upfront, open, and honest.
Why choose Alfie, dedicated SEO consultant
I'm here to work closely with you as your one-on-one partner, helping you increase your organic search visibility and maximise your return. Choosing me, you'll also benefit from:
Balanced Approach
SEO isn't just about search engines, but users. Behind all my work, I take a balanced approach that brings value to both.
Transparency & Exclusivity
Every step of the way, I'll provide you with complete transparency into my efforts, and I won't work with a competing business in your niche. Your trust is what I aim to establish.
Quality Service, Fair Price
I aim to provide you with the best SEO service at a fair price. With me, there's no guesswork - I quote based on what is needed to make an impact, not just your budget.
Fantastic SEO results I’ve delivered
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What I specialise in
My specialism spans all areas of SEO. Whether you need support in a specific area or a complete end-to-end service, I'm here to help.
I've supported a wide range of businesses with their unique sets of needs, from small local businesses to leading nationwide franchise networks. From technical challenges holding you back to content writing that nails search intent and targets the right queries, my skills cover every corner.
Looking for a full search strategy? I also specialise in PPC, a service I'm proud to combine with SEO to help you achieve real visibility and sustainable growth.
Technical SEO
On-Page SEO
Off-Page SEO
Where my passion for SEO began
I started my journey back in 2022, right before the AI boom - when search was slightly more simple. At first, I was set on search marketing as a whole, but soon decided to set my sole focus on SEO. Since then, I've worked for two reputable marketing agencies as an SEO specialist, single-handedly auditing, developing, and managing SEO strategies.
In early 2024, I took on my first freelance SEO clients, both of whom had bad experiences with SEO providers. Working closely with them, I completely transformed their organic search presence - and that's where Search Mad began.
I'm passionate about the work I do, and position myself as an SEO consultant in Lincoln that UK businesses can trust.
"Working with SEO providers can be a shot in the dark from our experience. With clear objectives and transparency, Alfie has given us confidence that we're heading in the right direction with our SEO, and so far, results have proved fruitful."
"We've seen genuine traction to our website/business since Alfie's introduction. The power of SEO is impressive when it's done right and I can vouch for Alfie's expertise."
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Independent consultant, scalable support
SEO consultants can offer a closer, more personal approach to optimising for search engines. Independent, however, capacity can only stretch so far without sacrificing quality.
As founder of Search Mad, a specialist search marketing agency based in Lincoln, my approach allows me to support you at scale. I can provide as little or as much support as you need, overseeing and managing every strategy - drawing on a network of trusted connections to deliver. With me, you get an SEO consultant and agency in one.
SEO support for agencies
I offer my SEO services to agencies as well as businesses. Whether you're an SEO agency looking for long or short term support or web design agency that wants introduce SEO as a service, I'm here to support you as you need.
I'm open to all opportunities and can slot in as any other SEO on your team. Choosing me as your freelance SEO consultant, I can work closely alongside you and deliver to your processes, or provide a fully white-label service run entirely to my own - no handholding required.
Explore my SEO insights
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Ready to get started?
Chat with Alfie today
Frequently asked questions
How much do you charge for SEO?
My SEO consultant services are priced by the hour, with rates varying depending on the type of work and the scale of the project. I charge between £40 - £65 an hour, working to agreed monthly hours for retainers and on a project basis for ad hoc support.
Interested in how much my SEO services would cost for your business? Get in touch with me today.
Are you experienced in on-page, off-page, and technical SEO?
I have all-round SEO experience, having developed and managed strategies as an SEO consultant for many UK businesses, including in Lincoln, Peterborough, Cambridge and Nottingham. Whether it’s ongoing management, auditing, or consultancy, I’m here to help with all your SEO needs.
How long does SEO take?
SEO is considered a long-term marketing strategy, so no results should be expected overnight. Budget, competition levels, goals, previous efforts, amongst many other factors can influence how long it’ll take - you could see results start to roll in as little as 3-6 months, but it could take a lot longer!
Will results take longer working with an SEO consultant?
No, working with an SEO consultant will not make results take longer. SEO as a whole is a long-term marketing strategy, and on average, results can take between 3-6 months to show. Each project is different, so it may take longer or less time. Working with me, you'll be kept updated at every stage as to the results we're seeing, with transparency into where we expect to see a real difference being made.
Are you 100% independent?
Yes, I'm 100% independent. In the Search Mad team, it's currently just me, though I do work with my trusted connections to deliver strategies on a larger scale.