Search Marketing Resources

Browse my latest articles on search marketing, covering everything from the latest changes in search to what you can do to up your game.

Search Marketing

Apr 30, 2025

What is Search Marketing? A Complete Guide

Each second, Google alone processes 189,815 searches - that’s appropriate 16.4 billion searches every day. Without even thinking about, you make searches online to find information, and as easily as you find it, some invest thousands to get it there. How? Search marketing.

Search Marketing

Jun 23, 2025

Measuring Search Marketing Success: The Metrics That Matter

Just like any investment, success is defined by the return it brings. So, surely measuring the success of search marketing should be simple, right? Well, yes and no.

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Search Marketing

Aug 12, 2025

How AI is Changing Search Marketing in 2025

Search is changing fast. Asking LLMs like ChatGPT, using Googles all-new AI mode - new, faster way to search for information are on the rise. Google remains a search giant, but it’s no longer the only giant in town.

Mastering SEO Testing: How to Make Every Change Count

SEO

Jul 29, 2025

Mastering SEO Testing: How to Make Every Change Count

SEO is never usually the case of optimise and walk away – it’s a constant game of trial and testing to see what works and what doesn’t. One small change can make all the difference.

How Much Does SEO Cost? The Price of Organic Search Success

SEO

Jul 15, 2025

How Much Does SEO Cost? The Price of Organic Search Success

How much SEO costs isn’t a straightforward answer. From business to business, it’s different. For one, it may just cost £200 for a one-off optimisation, whereas for another, it could cost upwards of £2000 a month.

Content Optimisation: The Antidote to SEO-Killing ROT

SEO

Jun 3, 2025

Content Optimisation: The Antidote to SEO-Killing ROT

Writing content isn’t a one-time effort. Information is always become outdated, and the techniques and best practices that go into writing articles are always changing. Leave content to sit without regular optimisation, and the chances are, it'll simply rot away. The antidote? Content optimisation.

SEO Research: Why It Should Always Shape Your Strategy

SEO

May 27, 2025

SEO Research: Why It Should Always Shape Your Strategy

Strategy guesswork is a one way ticket to failure. You wouldn’t attempt to fly a plane without proper training – doing SEO without investing in proper research first is no different.

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