Search Marketing Resources

Browse my latest articles on search marketing, covering everything from the latest changes in search to what you can do to up your game.

What is Search Marketing? A Complete Guide

Apr 30, 2025

What is Search Marketing? A Complete Guide

Each second, Google alone processes 189,815 searches - that’s appropriate 16.4 billion searches every day. Without even thinking about, you make searches online to find information, and as easily as you find it, some invest thousands to get it there. How? Search marketing.

SEO Research: Why It Should Always Shape Your Strategy

SEO

May 27, 2025

SEO Research: Why It Should Always Shape Your Strategy

Strategy guesswork is a one way ticket to failure. You wouldn’t attempt to fly a plane without proper training – doing SEO without investing in proper research first is no different.

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Content Optimisation: The Antidote to SEO-Killing ROT

SEO

Jun 3, 2025

Content Optimisation: The Antidote to SEO-Killing ROT

Writing content isn’t a one-time effort. Information is always become outdated, and the techniques and best practices that go into writing articles are always changing. Leave content to sit without regular optimisation, and the chances are, it'll simply rot away. The antidote? Content optimisation.

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