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PAID SEARCH ADS AGENCY
Paid Search Advertising
Dominate search without the wait
Organic search takes time to master. Meanwhile, your competitors continue to dominate. Search ads change that.
A flexible marketing strategy that gives your business complete control over how much you spend and what you get seen for, PPC can be powerful. With search ad campaigns, you can quickly position your business where it matters.
A specialist paid search ads agency, we offer focused PPC services to help you increase your visibility - maximising your ROI.
Our search PPC services
Google Ads
Campaigns set up to get you seen across Google Search, maximising the results for your budget.
Microsoft Ads
Tap into the Bing Search market, positioning yourself for valuable searches with less competition.
ChatGPT Ads
Get seen alongside the answers your target audience is searching for on the leading AI platform, ChatGPT.
PPC Management
End-to-end management of your search PPC strategy, helping you maximise your performance.
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PPC Audits
Uncover missed opportunities and drains on your spend, with specialist-led audits of your strategy.
A paid search agency powering campaigns that work
At Search Mad, we're an experienced paid search agency based in Lincoln. We specialise in the search side of PPC, creating and managing search campaigns that work to get you seen and drive results.
Our broad PPC expertise gives us the power to run search ads across every platform - from traditional search results to alongside generative AI answers. From Google and Bing, all the way to ChatGPT - we're well-rounded paid search specialists, here to help you dominate.
Our way to paid
With paid ads, it's not just a simple case of a quick set up and launch. That's how you end up burning through budget fast. For sustainable performance that generates a solid ROI, a clear strategy is required.
Our specialists take great care setting up and optimising paid search ads, providing clear insights into performance and efforts. We go beyond other agencies, looking past the ad copy and targeting - but where users land.
"Working with SEO providers can be a shot in the dark from our experience. With clear objectives and transparency, Alfie has given us confidence that we're heading in the right direction with our SEO, and so far, results have proved fruitful."
"We've seen genuine traction to our website/business since Alfie's introduction. The power of SEO is impressive when it's done right and I can vouch for Alfie's expertise."
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Explore our PPC insights
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Chat with Alfie today
Frequently asked questions
Can you manage my existing search ads?
Absolutely. We offer PPC management to help you maximise the performance of your search ads. This is available to you whether your search campaigns were set up by us or not.
Before management begins, we'll take a closer look at your current setup. We may advise changes to improve campaign setup, which would be charged for separately.
How fast does paid search work?
Paid search advertising is the fast way to increase your visibility. Search ads typically start to show in results within 24-48 hours but can start to show instantly depending on the platform.
Results, however, can take time to perfect. Where automated bidding applies, the first 2-4 weeks of the ads running is used for the algorithms to learn. They require regular monitoring and optimisation, otherwise risk spiralling out of control - wasting budget.
Is search advertising expensive?
There's no set cost to search advertising - it's up to you to choose a daily budget. A good daily budget is £15 to £50 per search campaign, but as low as £5 can work.
Search advertising is a form of PPC advertising, PPC being short for pay-per-click. How much you pay per click depends on competition, and how much others are willing to pay to be clicked.
Professional management is recommended, which has a separate cost. Each search ads agency charges differently, from fixed retainers to percentages. At Search Mad, we charge based on your budget.
Do search ads help with organic visibility?
Running ads won't help increase your organic visibility. Search advertising is simply a case of paying per click to run ads, meaning when paused, they'll disappear.
Investing in SEO and PPC together can indirectly benefit both. As part of a search marketing strategy, they complement each other, increasing your chances of getting seen and clicked.
Want to increase your organic visibility? Check out our professional SEO agency services.