SEO Auditing That Finds Your Site's Flaws To Open New Doors
Get clear insights into what's restricting your site's organic search performance with my SEO audit services. An experienced professional, I’m here to help bring a new perspective to your SEO, finding the inner weaknesses to strengthen and missed opportunities to capture.
Uncovering A Clear Path to Better Performance
Marketing team that needs direction, founder looking to get started with SEO, an in-depth SEO audit is exactly what you need. Not to be confused with one of those free “SEO audits” offered by others, these audits are far from a standard - they're bespoke, designed to shape the start or future of your SEO strategy.
Work with me and experience an SEO auditing service like no other. Tailored around your goals, my audits are here to set a clear path on what needs to be done to work towards and achieving your goals from organic search. Clear and informative, you’ll gain insights into not just what needs to be done, but why, as well as discover all the valuable opportunities you’re missing out on and what competitors are doing to get where you want to be.

Your Specialist Partner for SEO Auditing
Hi, I’m Alfie, an independent search marketing consultant. Tired of “specialists” who talk the talk but don’t deliver? I get your frustration – it’s one of the many reasons I started Search Mad.
If you’re looking to get more out of search engines, a well-planned strategy is essential, and an in-depth SEO audit is what should shape it. Having worked closely with many businesses across the UK, both big and small, I know what matters most to you and work hard to deliver it – a return that drives your business forward.

My SEO Audit Services
Full SEO audits are very detailed, insightful, and with that give new clients confidence in my skills as well as clear direction for moving forward with their SEO. Being in-depth, tailored to you, and neatly presented, they can take a lot of time - as a result, they don't usually come cheap.
To cater for all, I offer two types of SEO audits: the full and the incognito. Designed for those who want to get started with me managing their SEO, the incognito is a cheaper option for getting your strategy right on track.
Incognito SEO Audit
• Keyword Research ✅
• Competitor Analysis ✅
• Full Audit of Site ✅
• Strategy Development ✅
• Presentation ❌
From £400
Full SEO Audit
• Keyword Research ✅
• Competitor Analysis ✅
• Full Audit of Site ✅
• Strategy Development ❌
• Presentation ✅
From £560
Types Available
• Ecommerce
• Service-based
• Local
• B2B
What My SEO Audits Consist Of
From the outside, I referred to them as just “SEO Audits”, but really, they’re far from that. My SEO audits are thorough, consisting of research, auditing of your site, and, if incognito, strategy development.
Research
To see what you’re up against and what your target audiences are searching that you’re potentially not targeting, I’ll perform in depth research. This consists of two key parts, which are:
• Keyword Research
• Competitor Analysis
With both audit options, you’ll be sent separate documents from each, with the information gathered also being used for comparison when auditing your site.
Audit
I'll audit your site's SEO as it stands, breaking it down, digging deep into every nook and cranny. All areas will be reviewed, including:
Technical SEO
• Page Speed
• Robots.txt
• Sitemaps
• JavaScript
• & More
On-Page SEO
• Internal links
• Content
• URLs
• & More
Off-Page SEO
• Backlinks
• Mentions
• & More
With full SEO audits, I'll present all my findings in a detailed presentation document. This document will cover all the weaknesses with actionable recommendations for improvement. At the end of this, there'll be options for how we can continue working together (if you wish)
With incognito SEO audits, I'll take rough notes on what I find, which won't be shared with you. Instead, I'll use these notes along with my research to develop your SEO strategy in the next stage.
Strategy (incognito only)
Based on all my findings from the research and audit, I’ll develop a strategy. This will be prioritised in an order that I believe will have the most impact, ready to be implemented by myself or in collaboration with you and your team.
Find Your Site's Flaws, Open New Doors
Just because you can't see room for improvement doesn't mean there isn't any. Shape the start or next stage of your SEO with one of my in-depth audits.
My Process to SEO Auditing

Discovery Call
Once you reach out, I’ll arrange an online meeting to gather all the information needed to get started. If I feel your budget would be better spent in other areas, I’ll be sure to advise.

Audit
If we conclude that an audit is the best next step for your business, I’ll put together and send over a no-obligation quote. Once agreed with the contract signed, I’ll get the work booked in as soon as possible to get things moving.
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Delivery
Upon completion, which will be within 30 days of our agreement, you'll receive all deliverables for your chosen audit service. From there, we can discuss options for continuing to work together on implementation.
Bespoke Audits Only
Different tiers of audits with set prices for each aren’t how I go about things. Going over a set checklist may seem like a good idea, but it’s one easy way to miss those small important details that can make all the difference.
My approach to my SEO auditing service is far from predefined – it’s unique from one to another. I tailor my audits around your goals, using a basic checklist purely for guidance and expanding on it with my experience and knowledge. Dedicating lots of time to learning, I work hard to bring the latest insights to every audit.
Reviews That Speak for Themselves
Helpful SEO Resources
Take Your Next Step Towards Search Success
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Frequently Asked Questions
How much does an SEO audit cost?
Proper SEO audits don't usually have a set cost, as they're uniquely tailored to each and every business. They can cost anywhere from a few hundred to a few thousand pounds, but will vary from provider to provider; a large agency in the London area will charge more than an independent specialist based in Lincoln.
If you're interested in how much an SEO audit will cost for you, get in touch – after hopping on a call, talking about your business, I'll get a quote sent right your way. Alteratively, read my article on the costs of SEO for a clear picture.
What's the difference between paid and free SEO audits?
There is often a misconception that SEO audits are free. Free "SEO audits" offered by other "professionals" are simply copy-pasted from a website audit tool and aren't tailored. Proper SEO audits, like those I offer, are in-depth and insightful, designed shape the start or next stage of your strategy – they don’t highlight “issues” that aren’t actually issues.