Alfie Madden

Fractional SEO Consultant

🧠 4 years' experience
Alfie Madden, an independent SEO consultant, wearing a quarter zip holding a magnifying glass

Strategic SEO support withthe flexibility you need

Hiringan SEO specialist to join your team isn’t always the best option. Employing someone comes at a cost, and not every situation requires full-time support. Sometimes, a helping hand from an experienced specialist is all you need.

As a fractional SEO consultant, that's where I come in. I can step into your organisation as an extension of your team, for as little or as long as you need.

Whether it’s to cover leave, to fill the gap while you hire, or to provide ongoing support through fluctuations in your workload, I’m here to help.

Bird's-eye view of Alfie working hard on projects from his home office in Lincoln

My SEO services

Technical SEO

Find and fix every technical issue holding your website back from stronger search performance.

Content SEO

Content written to align with search intent, building relevance around the searches you want to get seen for.

Managed SEO

End-to-end SEO managed for you, helping you get seen in search without the time or in-house expertise.

SEO Consultancy

Clear, specialist support to help you overcome challenges, make better decisions, and move your strategy forward.

SEO Audits

Uncover what's holding your search visibility back with clear, actionable audits focused on identifying real problems.

AI SEO

Increase your visibility in AI search with an SEO strategy focused on generative features and models.

A fractional SEO consultant you can count on

I’mcommitted to working closely with you, embedding into your team and delivering as one of your own. I take ownership of every strategy I handle, with a real care for the success I drive.

I have 4 years’ SEO experience, working both agency and as an independent specialist. Whether you’re a brand or an agency, you can count on me for fractional SEO.

Alfie smiling in a car park, wearing a white shirt, blue jumper, and a lanyard from a business conference in Lincoln

SEO support built around you

As an experienced specialist who has worked closely with brands directly, as well as under agencies, I’m used to adapting my support. I deliver SEO to suit how you work, so I can step in seamlessly.

I aim to work with every agency and brand where there’s a good fit. I have high standards for my SEO, which I bring to every role as a fractional SEO consultant.
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Agency looking to outsource? I also offer white-label SEO, working to my own processes, with the work delivered under your brand.

Alfie, an SEO specialist in Lincoln, looking through an old magnifying glass at the camera while seated at a desk

My experience as an SEO

I’ve been in the marketing game for over four years now, starting off as an apprentice straight out of school. I quickly developed a keen interest in search, particularly SEO, which led to my work as an SEO specialist.

I take pride in having a varied portfolio, working with many different businesses, from leading franchise networks to local independents. My experience enables meto work with all kinds of clients. However, along the way I’ve naturally developed a specialism in local SEO.

For fractional support, I’m an SEO consultant you can trust to step in, helping you or your clients get seen in search.

Bird's-eye view of Alfie working hard on projects from his home office in Lincoln

Benefits of hiring a fractional SEO consultant

Not every capacity or skill shortage calls for a hire. There's many benefits to hiring a fractional SEO consultant.

On-tap expertise

Flexible support for short projects or ongoing work. Easily pause, adjust or end support as your needs change.

Pay as you go

Pay by the day. No paid annual leave, sick pay or employer pension contributions.

Up and running fast

No lengthy onboarding or training. An experienced SEO who’s used to adapting quickly.

A drone shot of Parkland of Lincoln's, an SEO client of Search Mad - Lincoln SEO agency

"Working with SEO providers can be a shot in the dark from our experience. With clear objectives and transparency, Alfie has given us confidence that we're heading in the right direction with our SEO, and so far, results have proved fruitful."

Andrew Tucker
Partner

"We've seen genuine traction to our website/business since Alfie's introduction. The power of SEO is impressive when it's done right and I can vouch for Alfie's expertise."

Mike Tucker
Partner

Ready to get started?

Chat with Alfie today

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