Alfie Madden

I was born and raised in Lincoln, the place where I still live today. Beyond my passionate for SEO, I enjoy getting out and about, planting and crafting at my allotment. I also have a keen interest in luxury watches and antiques.

I started my career in search marketing in 2022, going straight from school into an apprenticeship at a reputable remote-working digital agency. It quickly became more than just a job to me - it’s where my true passion lies.

Initially, I focused solely on PPC across Google and Bing, but thriving on challenges, I was soon drawn to SEO, which is now my specialism. After completing my apprenticeship with top marks, I stayed on at the same agency, becoming a full-time SEO specialist.

For over nine months, I freelanced alongside my 9-5. As levels of work, in early 2025, I took the leap to go full-time independent. While rewarding, it came with its challenges, and after just 6 months, I decided to step back into full-time employment, continuing to help businesses independently on the side.