Alfie Madden

I was born and raised in Lincoln, the place where I still live today. Beyond my passion for search, I enjoy getting out and about, hanging out with friends and growing fruit and veg at my allotment.

As the founder of Search Mad, I'm responsible for running day-to-day operations. I'm a hands-on search marketing specialist, responsible for overseeing and managing strategies, performing audits, and coordinating our specialist web design.

When I'm not working on Search Mad, I love to put my own ideas to the test by working on other little business ventures. You can learn more about me and my businesses through my portfolio.

I started my career in 2022, moving straight from school into a digital marketing apprenticeship. Within a few months, I was working on PPC accounts, and developed a keen interest in SEO - which grew into my specialism today.

I've worked for two leading marketing agencies as an SEO specialist, including one of Nottinghamshire's largest. I have well-rounded experience across all things search, with SEO at the core of my specialism.