Alfie Madden

I was born and raised in Lincoln, the place where I still live today. Beyond my passion for SEO, I enjoy getting out and about, tending to my allotment where I plant and craft, and quite simply relaxing (being honest, I'm not the most active person!). I also have a keen interest in luxury watches and antiques.

As the founder of Search Mad, I'm responsible for running day-to-day operations. I'm a hands-on search marketing specialist, responsible for overseeing and managing strategies, performing audits, and coordinating our specialist web design.

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I started my career in 2022, moving straight from school into a digital marketing apprenticeship. Within a few months, I was working on PPC accounts, and developed a keen interest in SEO - which grew into my specialism today.

I've worked for two leading marketing agencies as an SEO specialist, including one of Nottinghamshire's largest. I have well-rounded experience across all things search, with SEO at the core of my specialism.