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Alfie Madden
SEO Consultant, Peterborough
SEO that won’t leave you wondering
From increased visibility to targeted engagement, SEO has benefits for companies of all shapes and sizes. But there are big differences in the quality of services offered by SEO providers. You can end up spending a lot of money, with little to no return on your investment.
As an SEO consultant in Peterborough, I aim to build focused visibility to help you achieve your goals. Whether you're looking to gain a clear advantage in AI search or get seen at every search point, I'm here to help. Offering SEO services locally and across the UK, I promise clarity on exactly where your money is going.
My SEO services
Technical SEO
Find and fix every technical issue holding your website back from stronger search performance.
Content SEO
Content written to align with search intent, building relevance around the searches you want to get seen for.
Managed SEO
End-to-end SEO managed for you, helping you get seen in search without the time or in-house expertise.
SEO Consultancy
Clear, specialist support to help you overcome challenges, make better decisions, and move your strategy forward.
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SEO Audits
Uncover what's holding your search visibility back with clear, actionable audits focused on identifying real problems.
AI SEO
Increase your visibility in AI search with an SEO strategy focused on generative features and models.
Your experienced SEO consultant in Peterborough
Building on a natural interest in marketing, I’ve gained a broad range of experience working with businesses across different sectors. Having founded Search Mad as a dedicated search marketing agency, I now offer SEO services to companies in Peterborough and beyond.
Taking the lead role and accountability for every project, I promise a balanced approach to increase visibility and connect with your audience. Partnering with me, you can expect transparency, exclusivity, and nothing but high-quality SEO.
A unique approach backed by real dedication
Optimising for search is something I find fascinating, and have a true passion for. The constant changes to search don't faze me. As SEOs, we're used to change, and the shifts AI is bringing excites me.
I'm dedicated to delivering nothing but fantastic SEO for my clients, helping you achieve your goals and giving you the confidence to back your investment. I'm proactive where AI is concerned, and use it as a tool to both our advantage. Through my SEO services, I'll help you build future proof visibility for the right searches.
SEO results I’m proud to have delivered
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My SEO journey so far
Straight after finishing school, I jumped into the working world as a digital marketing apprentice. I followed the natural path, which led me to search marketing - an area I well and truly love. I've worked for two established agencies as an SEO specialist, and carry a broad and valuable view, which I now offer independently through Search Mad.
My portfolio includes working with a wide range of businesses, from cleaning to home care and machinery. I have a particular specialism in local SEO, an area where I've developed most of my experience.
Whether it's management, auditing, or strategy work you require, as an SEO consultant in Peterborough, I've got you covered.
Independent support delivered at scale
From small businesses to large franchises and groups, I’m used to working with businesses through the growth stages. Available for everything from one-off consultancy to full strategic management, you can count on me to help deliver impactful results.
Despite being an independent specialist, my support isn’t limited. As founder of Search Mad, I provide a personal, one-to-one service that can also be delivered at scale. Where required, I work with my network of connections to expand my support to agency level.
"Working with SEO providers can be a shot in the dark from our experience. With clear objectives and transparency, Alfie has given us confidence that we're heading in the right direction with our SEO, and so far, results have proved fruitful."
"We've seen genuine traction to our website/business since Alfie's introduction. The power of SEO is impressive when it's done right and I can vouch for Alfie's expertise."
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Proud to support Peterborough businesses
I’ve worked with a great range of businesses in Peterborough, as well as the wider Cambridgeshire area. A&MT Contractors, a local surfacing company, being a prime of example.
My experience includes developing a clear understanding of the local area, as well as working with business of all kinds. Whether you're an agency or business based in the area, I'm an SEO consultant you can count on for focused, specialist support.
Here to help with more than just SEO
While specialising in SEO, I offer a wider range of search marketing services. Whether the aim is quick visibility through ads or steady organic growth, you can count on my full support.
Don't have a solid website to drive traffic to yet? Whether you're a local startup or a large-scale ecommerce business looking for a modern revamp, I've got you covered. Working with my network of connections, I offer a specialist web design and development service, creating websites to bring the best search performance.
PPC (Paid Search)
Web Design
Explore my SEO insights
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Ready to get started?
Chat with Alfie today
