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Alfie Madden Local SEO Consultant
Local SEO that helps you dominate
When someone searches for what you do nearby, you want to get seen. From the map pack and generative AI features to the traditional links below, there’s lots of opportunity to do so. But to effectively increase your visibility across them all, it takes the right approach.
I specialise in helping local businesses get seen for high-intent searches made in their target areas. As a passionate local SEO consultant, I’m widely experienced in local search and committed to developing strategies that help you dominate organically.
Whether you’re a small business looking to increase local discovery or a leading network looking to grow and rule the results, I’m here to help.
My SEO services for local businesses
Technical SEO
Find and fix every technical issue holding your website back from stronger search performance.
Content SEO
Content written to align with search intent, building relevance around the searches you want to get seen for.
Managed SEO
End-to-end SEO managed for you, helping you get seen in search without the time or in-house expertise.
SEO Consultancy
Clear, specialist support to help you overcome challenges, make better decisions, and move your strategy forward.
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SEO Audits
Uncover what's holding your search visibility back with clear, actionable audits focused on identifying real problems.
AI SEO
Increase your visibility in AI search with an SEO strategy focused on generative features and models.
What our managed local SEO covers
My managed SEO is ideal for local businesses that want to increase their visibility without the hassle. I manage everything to help influence greater visibility across your target areas for the searches that matter.
Website Optimisation
I optimise your core pages and create landing pages to target the areas you serve. Alongside this, I cover everything else your site needs to perform, from technical health to off-page authority.
Local Listings
Map packs appear at the top of local searches, and your Google Business Profile is what gets you in them. I claim and fully optimise your listings across Google, Bing and more, keeping them accurate, complete and active.
Local Citations
I build and clean up your listings across local directories, keeping your NAP (name, address, and phone number) consistent. This helps build trust and improve your online discoverability.
Dependable support from an experienced local SEO consultant
Local SEO requires careful consideration and planning. It takes the work of a dedicated provider, who's open and honest, providing transparency into your strategy every step of the way.
I’m committed to delivering SEO that gives businesses confidence. With my experience and dedication to excellence, you can count on me to support you with your needs.
Why choose Alfie, local SEO specialist
I'm here to work closely with you as your one-on-one partner, helping you get seen by more customers in your area. Choosing me, you'll also benefit from:
Balanced Approach
SEO isn't just about search engines, but users. Behind all my work, I take a balanced approach that brings value to both.
Transparency & Exclusivity
Every step of the way, I'll provide you with complete transparency into my efforts, and I won't work with a competing business in your niche. Your trust is what I aim to establish.
Quality Service, Fair Price
I aim to provide you with the best SEO service at a fair price. With me, there's no guesswork - I quote based on what is needed to make an impact, not just your budget.
Local SEO results I've delivered
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Years of local SEO experience
Having joined a marketing agency as an apprentice back in 2022, I have 4 years' experience in SEO. Local SEO has shaped me into the specialist I am, making up the majority of my work over the years.
I'm proud to have worked with many well-known businesses, supporting the growth of their organic search visibility. From managing large-scale strategies to auditing and consultancy to help maintain visibility, my experience covers it all.
Whatever areas you cover, I'm an experienced local SEO consultant you can count on to help you get seen.
"Working with SEO providers can be a shot in the dark from our experience. With clear objectives and transparency, Alfie has given us confidence that we're heading in the right direction with our SEO, and so far, results have proved fruitful."
"We've seen genuine traction to our website/business since Alfie's introduction. The power of SEO is impressive when it's done right and I can vouch for Alfie's expertise."
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Consultant support, available at scale
Working with a local SEO consultant isn't for every business. For businesses requiring greater capacity and flexibility with support, a local SEO agency may be better suited. As founder of Search Mad, however, I bridge the gap between the two.
I have an established network of specialists who I work with to deliver my services. I retain ownership of every strategy, distributing work to increase capacity where required.
Local businesses I work with
From independent tradesmen to established groups and franchise networks, I offer my services to local businesses of all shapes and sizes. Whether you aim to increase footfall or enquiries in a specific or wide local area, I've got you covered.
Run an agency with local clients of your own? I also offer local SEO support on a fractional or whitelabel basis.
Explore my SEO insights
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Ready to get started?
Chat with Alfie today
